Pause studio

Brand Summary

Pause Studio is a premium wellness and recovery franchise that offers a comprehensive suite of modern recovery solutions. It blends advanced wellness modalities with luxury design and an experiential service approach to address common issues such as stress, anxiety, sleep quality, immunity, and athletic recovery. Founded by industry veterans with deep expertise in fitness, real estate, and operations, Pause is revolutionizing the wellness studio experience.

Brand Superpowers

  • First Franchise to Offer Contrast Therapy: A unique combination of sauna and cold plunge therapy.

  • Eight Revenue Streams: Cryotherapy, IV Drip, Cold Plunge, Float Therapy, LED Light Therapy, Infrared Sauna, Normatec Compression, and Retail.

  • Minimal Labor Model: Streamlined staffing structure for efficient operations.

  • Luxury Experience: Private suites and high-end wellness technology.

  • Scalable Business Model: A proven system for owner-operators and semi-absentee ownership.

The Numbers

Industry

Wellness & Recovery

Industry Size

$52 Billion

Year Started

2016

Year Started Franchising 2022

Franchise Units Awarded

98

Franchise Units Open

3+

Number of Franchise Owners

42+

Company-Owned Units:

5

Royalty Fee

7%

Brand Fund Fee

1%

Veteran Discount

$5,000 off of the

first license

Earnings

Investment Range $984,000 - $1,623,000

Franchise Fee
(Single Unit)

$60,000

Multi-Unit Discounts

2 Units: $110,000

3 Units: $135,000

4 Units: $180,000

5 Units: $225,000

Required Net Worth $1,000,000

Required Liquid Capital

$400,000+

Top Performer

$1,975,984

Key Statistic

35% net margin

Average Revenue

$1,913,672

Business Basics

  • Business Model: B2C

  • Owner/Operator Role: Leadership in hiring, marketing, and operations; can be semi-absentee.

  • Employees Needed: Small team including a studio manager, RN, and studio associates.

  • Facility Requirement: 2,600 - 3,000 sq. ft.

  • Home-Based? No.

  • Semi-Absentee Ownership? Yes.

  • E-2 Visa Eligible? Yes.

  • Target Customers: High-performance individuals, athletes, wellness seekers, and general consumers looking for stress relief and recovery.

  • Major Competitor: Restore, Perspire, iCryo, DripBar, and Sweathouz.

  • Staffing: Lean staffing model with a focus on efficiency.

  • Market Strategy: High-end experience with premium pricing and multiple revenue streams.

  • Franchisee Support: Extensive training, operational guidance, and ongoing marketing support.

  • Growth Potential: High-growth industry with increasing consumer demand for wellness solutions.

  • Competitive Advantages: Unique service offerings, premium design, and a proven operational model.

  • Breakeven Timeline: Data suggests a competitive breakeven period based on financial performance.

  • Training:

    •Virtual half-day onboarding training.

    •Five-day in-person training at Pause University in Los Angeles.

    •Five-day onsite support before launch.

The Stats

Ideal Candidate

  • Pause Studio is looking for franchisees who:

    • Have management and leadership experience.

    • Are passionate about wellness and customer service.

    • Possess strong business acumen and are process-driven.

    • Want to scale their business while working on it rather than

      in it.

    • Are comfortable with recruiting and leading a small team.

    • Are outgoing and community-focused.

Frequently Asked Questions

What makes Pause Studio different from other wellness franchises?

Pause is the first to offer Contrast Therapy and integrates eight revenue streams with a high-end, private suite experience.

How much can I earn as a franchise owner?

Top-performing studios have generated revenues of up to $1.97 million with a net margin of 35% after royalties.

What level of involvement is required from an owner?

Owners can operate as semi-absentee with a strong studio manager in place, focusing on leadership, marketing, and financial oversight.

What are the startup costs?

The total investment ranges from $984,000 to $1,623,000, with a minimum net worth requirement of $1 million and $400,000 in liquid capital.

What kind of training and support will I receive?

Franchisees undergo a structured training program, including virtual onboarding, five days at Pause University in LA, and five days of on-site support before opening.

What is the franchise royalty fee?

The ongoing royalty fee is 7%, with a 1% brand fund fee.

Expert Guidance

Benefit from expert advice and support throughout the franchise exploration process, ensuring you make informed decisions.

Find Your Ideal Fit

Explore a variety of franchise opportunities tailored to your goals and lifestyle needs, ensuring you find the perfect match.

Financial Support

Receive rebates to assist with your startup expenses, making it easier to embark on your entrepreneurial journey.

Ready to Make Your Move?

Your dream franchise is just a conversation away. Get matched, get educated, and get rewarded.

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