Degree wellness

Brand Summary

Degree Wellness, founded by tech entrepreneur Amanda Watts Lightcap and her husband Tom Lightcap, is a premier self-care franchise that integrates cutting-edge wellness technology with a simplified operational model. Supported by Franworth, a leader in sustainable franchise growth, Degree Wellness offers a range of services such as cryotherapy, infrared sauna, cold plunge, red light therapy, IV drips, IM injections, compression massage, oxygen therapy, and non-invasive light facials. The brand is committed to making high-quality self-care accessible to everyone, helping communities live happier, healthier lives. Amanda’s personal health journey, including her battle with thyroid cancer, fuels the company’s mission to promote holistic wellness solutions.

Brand Superpowers

  • Comprehensive, Yet Simple: A balanced mix of high-demand services that remain operationally manageable.

  • Technology-Driven: Automated services minimize labor costs while enhancing customer experiences.

  • Lean Business Model: Requires minimal staffing with just 2.5 employees per shift.

  • Recurring Revenue Model: 80% of revenue comes from memberships, ensuring financial stability.

  • Strong Infrastructure: Backed by Franworth, providing unparalleled support, vendor relationships, and financing.

  • Community-Focused: Partnerships with organizations like the Wounded Warrior Project and a welcoming, inclusive brand aesthetic.

The Numbers

Industry

Health & Wellness

Industry Size

$50 Billion

Year Started

2018

Year Started Franchising 2024

Franchise Units Awarded

61

Franchise Units Open

4

Number of Franchise Owners

24

Company-Owned Units: 4

Royalty Fee

7%

Brand Fund Fee

1%

Veteran Discount

$2,500 off initial

franchise fee

Earnings

Investment Range $349,554 – $687,816

Franchise Fee
(Single Unit)

$49,500

Multi-Unit Discounts

2 Units: $91,500

3 Units: $129,500

4 Units: $165,500

5 Units: $199,500

Required Net Worth $450,000

Required Liquid Capital

$200,000

Top Performer

$616,910

By 2027, the Global

Wellness Economy is

projected achieve

10% GROWTH

Lowest Reported

$155,823

Business Basics

  • Business Model: B2C

  • Owner/Operator Role:

    •Managing KPIs, hiring, training, and scheduling

    •Address client concerns, and handling memberships

    •Maintain equipment and studio cleanliness

    •Conduct local marketing and order supplies

  • Employees Needed: 2-3 to start

  • Facility Requirement: Class A or B spaces (1,750 – 2,500 sq. ft.), ideally near boutique fitness centers and health-conscious businesses.

  • Home-Based? No.

  • Semi-Absentee Ownership? Yes- Investor Model.

  • E-2 Visa Eligible? No.

  • Target Customers:

    •Athletes in recovery

    •Wellness enthusiasts, male or female, looking for an non-intimidating environment and atmosphere

    •Customers looking to increase energy levels, relieve inflammation and reduce pain

    •Improve mental health, burn calories and boost metabolism

  • Major Competitor: Restore, Sweathouz, Pause, iCryo, Perspire, Prime IV, DripBar

  • Staffing: Requires only 1 licensed healthcare professional per shift (RN/EMT) and 1-2 part-time sales associates.

  • Marketing Strategy: 70% Google Ads, 30% Meta (Facebook/Instagram); strong brand ambassador program.

  • Franchisee Support:

    •3-day business training in Ann Arbor.

    •5-day on-site technical training.

    •Continuous support via online learning, playbooks, and KPI tracking.

  • Growth Potential: Currently expanding, with a strong financial backing of up to $5M for future growth.

  • Breakeven Timeline: Potential for profitability on day one, as demonstrated by the third corporate location.

The Stats

Ideal Candidate

  • Degree Wellness is looking for franchise partners who:

    • Are entrepreneurs seeking a ground-floor opportunity in the wellness industry.

    • Are existing business or franchise owners looking to expand their portfolio with a turnkey wellness concept.

    • Are passionate about health and wellness, eager to bring holistic self-care solutions to their local community.

    • Have a net worth of at least $450,000 and liquid capital of $200,000.

Frequently Asked Questions

How is Degree Wellness different from other wellness brands?

Degree Wellness integrates high-tech wellness services under one membership model, reducing labor costs and providing an all-in-one self-care experience.

What makes this a strong investment opportunity?

With a high-margin, recurring revenue model (80% from memberships) and a lean staffing requirement, Degree Wellness presents a scalable and profitable franchise opportunity.

Do I need prior experience in the wellness industry?

No. Degree Wellness provides comprehensive training and operational support, making it accessible for first-time business owners.

What is the average breakeven period?

Some locations have demonstrated the potential for profitability from day one, thanks to strong pre-sale marketing strategies.

What are the staffing requirements?

Each studio operates with just 2.5 labor units at a time, including one RN/EMT and 1-2 part-time sales associates.

What kind of real estate works best?

Class A or B spaces ranging from 1,750 – 2,500 sq. ft., preferably near boutique fitness centers, coffee shops, and health-conscious retail spaces.

Expert Guidance

Benefit from expert advice and support throughout the franchise exploration process, ensuring you make informed decisions.

Find Your Ideal Fit

Explore a variety of franchise opportunities tailored to your goals and lifestyle needs, ensuring you find the perfect match.

Financial Support

Receive rebates to assist with your startup expenses, making it easier to embark on your entrepreneurial journey.

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